An authentic font for an authentic brand

The need to express the authenticity of Arab products was the basis of the font we created for El Falaf. We worked with authentic oriental shapes and elements and built a font at the intersection of the two scripts. In addition to the shapes and finishes with oriental origins, the font has characters that extend certain parts to connect with specific Arabic characters.

Thus, the font helps the brand convey authenticity in a way that creates value and recognition.