Creating a custom font which helped open doors for Loqness

As a part of a wider rebrand collaboration, we designed a custom font for innovative door handle lock supplier, Loqness. Our team worked with the elements that were already present in the identity, shapes and lines of their products to create a custom font that’s recognisable and communicates “technology” and “smartness”.

The custom font was created as an extension of the logo. Its design is dynamic, with each character having two states. Everything revolves around the concept of “lock segments”.

The finished custom font is now used on all branded materials, both online and offline, acting as the main graphic device of the brand.